Tuesday, November 10, 2009

Climate Change

No- not another article about Global Warming! Instead, I’m thinking about one of the great joys of world travel, and that’s the way that the climate changes, as you move from country to country.

Now, I’m English. No people in the world talk about the weather as much as the English. That’s because we have so very much of it. In fact, look at the word I used. Other countries, regions, people talk about “climate”. England has “weather”. “Climate” implies an unchanging, or slowly changing set of conditions. “Weather” implies rapid change, unpredictability.

One reason why Britain, especially England, pioneered short-haul package holidays back in the 1950s was a serious need for sun and warmth for a few uninterrupted days every year. We loved, and still do love to head off to Spain, France, Turkey, or indeed anywhere with “climate”. Anywhere we can guarantee a week or so of uninterrupted warmth and sunshine.

Unfortunately, so great is the demand for holidays in the sun that we British tend to flood en masse to seaside holiday resorts where we spend all our time among other Brits, eating (mostly) British food, and getting (often) badly burned by the sun to which we are (largely) unaccustomed!

The reason why Britain seems to have such an obsession with the sun is easy to see when you look at a map of the world. First, we’re perched out on the western edge of Europe, exposed to the gales of the North Atlantic Ocean. Secondly, look how far north we are. London is in the deep south of England, and sits just above the 51o line of latitude. That’s a lot further north than Hokkaido, Japan’s northern main island, where they get monstrous snowfalls. It’s north of everywhere in the USA. The only reason why Britain doesn’t freeze in winter is that Atlantic currents bring warm water up from the Gulf of Mexico, and the westerly winds blow the warm air over us!

Small wonder, then, that one of the great joys of travel for a Brit is getting off a plane and feeling the heat and humidity of somewhere that enjoys “climate”. The baking dry heat of Egypt, or the moist heat of Indonesia. The exquisite blending of heat, blue sky and blue sea of Greece or Turkey.

We seldom think about what it feels like to make the journey in reverse. What does someone from Asia, for example, think when he or she gets off the plane in London, Amsterdam or Berlin, in winter? The combination of very short days, long nights, cold wind, rain? It must be a real shock to someone whose only real experience of cold is when the shopping mall has the air conditioning turned up too high!

I realise that I have brought day length into the discussion. At a latitude of 51o north we in the UK get 16-17 hours of daylight in mid-summer, and it never really gets very dark.  Winter is different. In December we have daylight from around 9.00am to 4.00pm.

What kind of climate, or weather, to plan for is part of the joy of travel, or maybe is one of the problems of travel, depending on your point of view. Coming from, say, Indonesia to northern Europe I guess the problems would arise mostly in the European winters, where average temperatures drop so much below what Indonesians are used to. Actually the average temperatures even in summer (June, July and August) very rarely indeed get up anywhere near Indonesian levels. And it can always rain. And the rain is cold!

For an Indonesian going to work or study abroad the weather (or climate) has to be one of the things you need to plan for. You’ll need to learn to put lots of layers of clothing on, on the colder days in northern latitudes, maybe also a hat and gloves. You will definitely need heavier shoes than you are used to, and a waterproof/windproof coat for winter. My problem coming to Indonesia is which tee shirts and lightweight trousers to pack!

Whether you are going to northern Europe, the USA, Canada, Australia or New Zealand to stay for a while or just to visit, it’s essential that you think about the climate area you’re visiting, and the general weather over the period of your visit. Get yourself prepared for the changing seasons, the changing temperatures, the different lengths of day and night that you’ll experience.

And if you are fortunate enough to live in Jakarta, don’t forget that there’s a team of people at AIM, in Manggarai who can help you get ready for the weather where you’re going, at the same time as they help you with your English.


belajar bahasa inggris

Thursday, October 22, 2009

How to survive problems at work

Not all work problems are “survivable”; there is, for example, not much you can do if your employer decides that a whole division or speciality has to go, and you are part of it! No matter how good you were, you’re going to lose your job like everyone else. Your only option is to get the best deal you can, and immediately start out searching for your next opportunity.

But there are some issues that might get you fired, or might not. It’s really how you respond to the situation that counts. And your response may count for you, or against you.

Let’s start with mistakes.

Everybody makes mistakes from time to time. Some are serious, some not, and some get found out, while others don’t. The first, most basic, rule is:

1.Don’t ever assume that you won’t get found out!

If you have made a mistake, tell your direct boss. Paradoxically, the bigger the mistake, the more important it is to tell your boss. The essential thing is that your boss finds out from you, and no one else. It’s not essential to go trotting into your boss’s office with trivial things, of course. Just the issues that would cause your boss to get a hard time himself or herself.

The second rule is:

2.Don’t make the same mistake twice.

Learn from your mistakes. It’s even better if you can learn from the mistakes that others make. That involves having an open relationship with your work colleagues so that you all profit from hearing each other discussing the things that you could have done better. That’s not always an easy relationship to create, but it’s worth trying. Either way, write down the thing you want to learn. Put it in your daily diary or “to do” list.

There is one more rule. It’s this:

3.Listen to criticism.

If your boss or anyone else, including colleagues, customers or your subordinates takes the trouble to criticise something you’ve done, thank them! Feedback is always valuable, and the negative stuff is priceless. Write it down. Learn from it. If you think later that you’ve cracked the problem, find out if that’s true. Go back to the person who criticised you and check if they’ve noticed an improvement. If they haven’t, keep trying. Be positive about negative feedback.

Moving on from mistakes, which are decisions you make where you really should have known not to do what you did, there are situations where you are entirely out of your depth. You really don’t know what to do, maybe through lack of experience, or lack of training. This is where you have to call for help. If there is genuinely no time to do that, and you have to react quickly, make your decision then immediately take the time to find out if you did the right thing. As with serious mistakes, it’s much better for your boss to hear it from you rather than from an irate customer, or an article in a newspaper!

One final category of problems which can be career threatening is to do with culture. Some companies have strong corporate cultures that demand certain kinds of behaviour. Perhaps you are expected to “demonstrate your commitment” by working very long hours, or “show your management potential” by treating your subordinates callously. If you find yourself in a corporate culture that really does not suit you, you can either try to change your basic values, or take steps to get out. In the long run you’ll be much better off in a culture that you find compatible. In the short run maybe you have to compromise your values to keep an income rolling in.

A complication in the “culture” category comes from issues of language or national identity. Do you work for a company whose working language is English, but your mother tongue was not? Or is your boss an expatriate from another culture? These are situations almost guaranteed to cause confusion and stress. Different national cultures are likely to emphasise different aspect of problem solving. For example, I have worked for Dutch and German and British companies. My belief is that faced with a similar business issue:

A British boss would want you to solve a problem, then go to him/her and tell them what the problem was, and what you did.
A Dutch boss would want you to consult lots of people in the organisation, and do what the majority advised, then tell him/her what you had done.
A German boss would want you to get lots of advice, then present a summary of the advice to him/her, for them to decide.

All this “culture” stuff, compounded by language and the meanings of different words and phrases can be very confusing. If you are fortunate enough to live in Jakarta and you need personal advice on corporate culture and Jakarta English training, the Aim team is there to help you.

Monday, September 28, 2009

Culture Shock (And how to survive it!)

belajar bahasa inggris

Tuesday, July 21, 2009

Getting a Good Job (Part 2)

You’ve done it right so far. You have researched the opportunity, produced an excellent CV (or resumé), written a great covering letter, and it has all worked. They want you to come for an interview! Now read on.

The interview is your opportunity to do two equally important things. First, and most obviously, it’s your chance to move the company from an initial interest in you to a real desire to employ you. But secondly it is also your opportunity to assess whether you really want the job. It’s important to remember that the job may not be right for you. If you are out of work and desperate to resume your career it may be very difficult to make a dispassionate assessment, but you should try. Taking a job that isn’t right for you will eventually lead to failure, and you’ll be back where you started having wasted precious time and collected a hard-to-explain negative entry on your CV.

A job interview is a two-way selling process. You naturally want to sell yourself, but the company wants to sell itself. Please keep both these processes in mind throughout the preparations you make for the interview.

Your most important preparation should be a thorough re-examination of your research, and a careful assessment of what your strengths and weaknesses are as a possible holder of the job in question. You should be as realistic as you can, although there may very well be aspects of the job that don’t become clear before the interview, and your assessment will be incomplete.

Your strengths and weaknesses are very important, for two reasons. First, you will naturally want to bring your strengths out at interview, and it’s more likely that you will do so if you have thought about them in advance. But your weaknesses are also important. You use them to assess whether you really want the job. If the job turns out to lean heavily on your weaker areas rather than your strengths, you might find that you don’t enjoy it, and don’t do well at it.

At the interview itself it is unlikely that you will be asked directly about your strengths. The interviewer(s) will assume that you have pointed these out in your CV. However they may well ask you about your weaknesses. It is important that you answer this question honestly, fluently, and without completely ruining your chances of a job offer!

How to achieve these perhaps contradictory aims? Choose your weaknesses carefully! Don’t be negative about yourself. For example, if you don’t have experience of doing the job on offer, say something like;

“This job would be a step up for me. It’s a step I want to take, and I’m ready for it, but you need to be clear that I have not yet done precisely this job”.

Did you notice the key word “yet”?

With your display of honesty and confidence you are partway to converting a weakness (no experience of this job, at this level) into a strength (ambition, confidence, personal development potential).

Unfortunately all interviews are different, and the range of advice that could be given in an article like this is literally infinite. I’ll therefore make only one more observation. In the very specific circumstance that you are about to be interviewed in a language that is not your mother tongue, be aware of a whole range of additional pitfalls that await you.

Language is tricky, and there are very few people indeed who can be interviewed in a foreign language without making errors. You are going to make linguistic mistakes. Wrong words, poor structures, wrong register, cultural mistakes and more all lie in wait for the unwary interviewee. You must practice your interview with a native speaker, not once but several times, before you do it for real. The more important the potential job is for you, the more important is the practice.

If you are fortunate enough to live in Jakarta there is a friendly group of language professionals who can help you with the interview, and much more. Get in touch with AIM- belajar they can’t guarantee your success; in the end that’s up to you. But they can reduce the odds against you!

Thursday, May 7, 2009

Confessions of an ethical retailer.

I started Biome Lifestyle, a UK-based internet business, three years ago, to sell eco-friendly homewares. I thought at that time that the two principles we would work to were simple; they were style, and the need to work in harmony with the natural environment. It turns out that the world is rather more complicated than that!

Style is still a guiding light, of course, but the ethical principles we now work to are broader and much more complex than simple eco-friendliness.

Naturally the world’s ecology is vitally important to us all, and globalisation is not basically environmentally friendly. Apart from anything else, mass consumerism uses up our planet’s finite natural resources, and contributes to global warming.

Plus, mass farming uses massive amounts of pesticides and fertilisers, and industrial-scale production can produce industrial quantities of toxins.

But globalised consumption also has human side effects. It can lead to the ruthless exploitation of people in industrial sweatshops in poor countries, and to the impoverishment of the small-scale farmers who have to sell their goods to large-scale buyers in the developed world.

So now we have a checklist of questions that we ask ourselves when we are looking for new products. We start, of course, with the basic issue of whether our customers will like the “look” of the item. Will it look good in their home? But then we get down to the ethics of the story behind the product.

We look at the impact of its production and sale, to see if it damages the environment in any way, either by its use of local resources, or by the way it’s transported. We like the use of recycled materials, and the production of recyclable products. Sustainable sources of raw materials are important, as are properly managed forests. And transport to the UK by ship would always be preferred to airfreight.

We look at who makes it, and how they are organised. We won’t sell products where we don’t know the full story. We tend to favour co-operative or family unit production, because we feel that this reduces the probability of unfair exploitation. If we are thinking of sourcing from a company, we investigate their policies on pay rates, opportunities for training, and the position of the company in its local community.

We respect craftsmanship, so handmade items are important to us. It’s good to think that skills built up over generations can still produce products from traditional materials that look good in a 21st century home!

Often we find that the items our customers might want to see are produced far away, and are brought to the UK by a network of trading organisations. We always investigate the networks to see if the trade is fair to the producers. Sometimes we don’t need to check beyond their “Fairtrade” certificates. But the small-scale producers and importers we tend to deal with often cannot afford to invest in certification, so we do the checking our customers would want to do for themselves, and we make sure that the principles of fair trade are followed.

So a brief survey of our ethical hinterland today would show concern for fair trade, lack of human exploitation, renewable resources, use of recycled and recyclable materials, use of organic production methods, hand made products, production organised in cooperatives or socially responsible enterprises, and the elimination of “air miles” built into our range. Phew!

In retrospect, maybe all these principles should have been thought through from the start. But we do feel now that we are a full-spectrum business, and that’s a highly fulfilling thought to end on. english courses

Thursday, March 12, 2009

Bagaimana perusahaan anda bisa bertahan menghadapi resesi.

No.1 dari 2 artikel.

Penurunan global

Dengan adanya gelombang resesi di seluruh dunia, kita bisa melihat bagaimana para pengamat, khususnya di Amerika dan Eropa, merespon. Sebagian besar terkesima mendengar kabar buruk ini. Sebagian besar lainnya tidak dapat membayangkan apa yang ada di balik penurunan ini nantinya.

Para politisi, terutama di Negara-negara demokrasi barat, mencari paket stimulus ekonomi yang dapat mempersingkat masa resesi dan menyelamatkan orang dari kehilangan pekerjaan, termasuk diri mereka sendiri!

Akan tetapi baik apakah rencana stimulus tadi akan "berhasil" atau tidak, penurunan global ini tetap akan berakhir pada suatu saat. Dan ada banyak pelajaran dari masa lampau yang bisa membantu kita saat masa pemulihan itu tiba.

Hal pertama yang penting diingat adalah satu hal ini: Pasti akan ada pemulihan! Jangan putus asa. Banyak bisnis yang akan berhasil menghadapi resesi. Mungkin tidak semua bisnis akan selamat, itu betul. Tetapi sebagian besar akan bisa bertahan dan justru tumbuh lebih kuat, lebih mapan dan dikelola dengan lebih baik.

Pelajaran kedua dari masa lampau yaitu bahwa kita perlu berhati-hati saat pemulihan dimulai karena banyak juga yang gagal di tahap awal pemulihan, hampir sebanyak mereka yang gagal di masa resesi.

Hal terakhir yang perlu diingat yaitu bahwa kondisi pasar akan berbeda setelah resesi. Kesempatan-kesempatan baru akan muncul, dan peluang-peluang lama akan hilang selamanya. Lingkungan kompetitif akan berubah, dan teknologi baru akan muncul. Karenanya, manajemen membutuhkan pola pikir yang sangat fleksibel dan mampu memanfaatkan setiap kesempatan. Kita tidak akan bisa sukses bila kita berbisnis di masa depan, misalnya 2010, dengan cara yang sama seperti yang kita lakukan di tahun 2008.

Satu hal terakhir. Pada ekonomi baru pasca resesi kebutuhan akan bahasa Inggris di dunia bisnis akan semakin tinggi, jauh lebih tinggi dari sebelumnya. Hubungi Aim For English untuk mengetahui bagaimana kami bisa membantu anda. kursus bahasa inggris

Tuesday, January 13, 2009

Use it or lose it?

The trouble with learning a foreign language is that while you learn new stuff your brain is busy forgetting some of the stuff you thought you had already learned! So it would clearly be an advantage if we could slow down the rate of forgetting. Some writers compare memory with computer data storage. They urge that we adopt strategies to move information from short term memory to long term storage, maybe like moving data out of RAM and onto disc.

If only it were that simple!

The main strategy that seems to be advocated is repetition. Some writers say that there is a threshold level of repetition below which you won’t learn for the long term. That level is usually pitched in the high teens. So you need to hear a word or phrase, say, seventeen times before you can learn it. And if you don’t keep on using the word, they say, then you’ll lose it.

Sadly the truth is a lot more complicated. First, learning and forgetting are brain functions. We don’t truly understand the brain, and we understand hardly at all how memory works. Why, for example can I still recite a line of Latin poetry I heard once only, in class at school, more than 45 years ago? And why does my son, aged 30, remember the registration number of the first car he ever drove? These are not memories that he and I worked to preserve, nor have they ever been needed. Never used, but never lost.

Secondly learning and forgetting rates vary markedly, for unknown reasons, between people. They also vary at different times for the same person.

Thirdly there’s a big difference between the impact of hearing a word or phrase, and using the same word or phrase in the course of daily life. That’s not the same as repeating it in class or in a drill at home. Using in daily life means needing the word or phrase, calling it up from memory, using it, and getting an appropriate response from someone else.

For the vast majority of people, learning a foreign language is difficult. Forgetting it is easy. Successful language learners seem to be able to create personal strategies that match their learning styles and work for them at both ends of the process. Trouble is, everyone’s strategies are different, just as we and our styles are all different. So the only general conclusion to this brief discussion is that you should distrust any standard system that offers you quick results for little effort. There is a high probability that any “programmed” language course will not fit your optimum style of learning

Here are a few pointers to consider when you work out your own strategy.

First, be clear why you want to learn the language, and what you will gain by success. It’s a difficult thing, learning a language, so you need good motivation.

Secondly use all the possible means you can find to hear, speak, read and write the language. You need variety; stimulus of all your senses and exercise for all your brain functions.

Thirdly try to pace your work. Mix physical exercise with your mental endeavour. Do your language learning when you are wide awake, not tired, not stressed.

Fourthly, mix revision of past work into learning new things. You will always forget something, but your aim is to minimise the loss whilst you add to your total language capital.

And finally, get all the help you can. You don’t want to work alone; it’s hard to keep motivated and very hard to build any fluency in the language when you study alone. If you can afford it, go to a specialist language school with tutors who understand the importance of different learning styles and the problem of forgetting.

If you are lucky enough to live in Jakarta, here’s a school that understands all the problems and issues that I’ve been discussing.

kursus bahasa Inggris

A school like this one offers you a great opportunity to learn the world’s favourite language. Use it or lose it!

Sunday, January 11, 2009

After the recession

What comes next?

Post recession planning should start now, not be delayed until business starts to improve.


It’s time now to think about what the world of business will be like after the recession, and how to configure your operations for the market you will face.

Cash control is the first essential. Businesses fail on the upswing out of recession, as well as during the recession itself. Mostly they have kept going during the downturn by a mix of borrowing, getting credit from their suppliers and keeping wages down. Then the climate for business improves; suppliers want to cut their creditors back to normal, staff want to see some reward for loyalty, and banks find big new exciting ways of investing their money, and want their older loans repaid.

So firms need to make sure that they don’t over-extend during the early days of returning prosperity. Tight control of cash remains essential, and expansion projects have to be financed very cautiously indeed. Over-trading and over-investment are the mistakes to avoid.

The good news is that there will be lots of opportunities to sell and get business. The bad news is that those of your competitors who have also survived will be leaner, fitter and stronger than they were. You are going to have to fight for your share of the opportunities. This means that your staff need to be on top of their game, your quality needs to be second to none, and your market intelligence must be sharp and clear.

In most cases the companies that prosper in the years after a recession will be those who kept their best people during the hard times, and made sure they were trained to take advantage of any opportunities that came your way. Good, trained people will give you your best chance of survival, as well as of expansion after the worst is over. They will keep your quality high, your market information up to date, and your customers happy.

The paradox is that some companies seem to risk their chance of survival and longer-term prosperity by letting people go who would have been their star performers in the post recession world. Worse, they cut back on training to conserve cash, and end up without the skills that would have led them through the risky post-recession recovery period.

Internationally, the training that companies put into their staff is the key factor in assuring success in the post-recession world. And training in the international language of business is an important core investment during the recession.

For companies in Jakarta, here’s a link to the best, and certainly the most focused English language training provider in your city.

Kursus Bahasa Inggris

Your post-recession future starts here!

Friday, January 9, 2009

We live in challenging times

An Article by the teachers at Aim for English. We know more than just the English language!

From the US to Iceland, from the UK to Indonesia, and from Peru to Japan the same message is flashing.

“There is a worldwide recession coming”.

More- it’s a recession that may be on a scale not seen for a generation, maybe not even for a lifetime. We all hope that the actions taken by governments around the world will reduce its intensity, and shorten the period of contraction. As I write we can also hope that the new young American President will lead his own country, and ours, swiftly back to prosperity. But the reality of today is that we live in challenging times.

So how on earth does a business cope with this kind of challenge? How does it survive? How does it manage?

There are three important things to remember. First, many businesses will survive. Secondly the businesses that survive will emerge stronger from the experience. And finally, the way to survive is to do the simple things better than your competition.

What are the simple things we all need to do?

Again, there are three.

First, keep focused on delivering the absolute best service you can to the customers you have. They have their problems too, and they need and will value all the help you can give them. More than this, in hard times the very best selling tool you have is the good opinion of your existing customers. In a recession the market is less forgiving, less liable to make allowances for bad service, more ruthless in cutting out poor suppliers.

Secondly, keep on selling. There’s going to be business out there, but it will be harder to find and much harder to win. Your selling tools need to be sharp. Your sales team must be highly trained and very highly motivated. Your marketing will have to be innovative, flexible, and sensitive to the changes in market mood. Your prices will need to be flexible, too, recognising that cash is tight everywhere.

Finally, keep your costs at the right level. Be careful with cost cutting, because there is a very real danger of damaging the level of customer service, and the market will be ultra-sensitive to that. Better to adopt a containment policy, capping cost growth until the sun starts to shine again. The really difficult thing about cutting costs is that it’s like surgery. It takes high-level skills if you don’t want to kill your patient. You should think of customer service as the main artery that keeps a business alive. Cut into it at your peril!

Here’s a firm that is helping Indonesian business to weather the financial storm. With its own costs under tight control, it delivers a level of service second to none in Jakarta. Its pricing is very competitive, helping its customers to conserve their cash. The product it delivers is the best English language training in town, without which the customer service teams of its clients would be far less able to cope with their own recessionary challenge.

All about AIM!

This is the place to learn English!

Where else can you find the best teachers, the latest technology, and a record for getting results that’s second to none? Only in Manggarai!

Maybe you want to study or work abroad. Perhaps you need to improve the English you use at work here in Jakarta. Whatever your objective, AIM is the place for you.

Learning English needn’t be a nightmare if you have great teachers to help you. Teachers who really understand your needs, and know how to make learning fun. Here at AIM we have the best team in Jakarta. Come and meet us, and we are sure that you will agree. Aim’s founders are all working teachers, so you can be sure that we really care about the quality of our work, and the results you will achieve.

Great teachers and keen students deserve the best materials and the latest technology. AIM’s materials are tailored to our students and their objectives. We don’t use a standard book or a formulaic course, because they are just not good enough.

AIM’s technology is cutting-edge. Say goodbye to language tapes and poor quality recorded sound. Forget copying things down from a whiteboard. Say hello to the Internet, surround-sound and the world’s best electronic whiteboard. Bring your laptop to download notes from our wifi network, or use one of our in-house PCs (we’ve got plenty for everyone!).

Your decision to improve your English means that you will be making a major investment in your time, your energy and of course in your cash. At AIM we understand that your commitment has to be equalled by ours. That’s why we have great teachers, unique materials and the latest technology. All waiting for you.

To find out more, or get in touch with the team at Aim, click: kursus bahasa inggris